Award-Winning Creative — Weber Shandwick NY
Screenwriter. Filmmaker. Copywriter.
Telling stories that connect culture
to canvas — and ink to screen.
Filmmaker
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Writer
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Creative
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Filmmaker
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Writer
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Creative
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Copywriting · Cannes Lions
Award-winning campaign concept developed for Cannes Young Lions 2025. Provocative creative strategy meets sharp copywriting.
Copywriting · Brand
Brand campaign copy connecting product benefit to cultural tension.
Filmmaker · Short Film
Original short film exploring faith, identity, and Black womanhood.
As seen on TV — nationwide.
These Excedrin Migraine spots weren't just concepts — they aired as national TVC campaigns across the United States. Written at Weber Shandwick New York, these OLVs prove that LANK's copy doesn't just read well on paper, it performs on screen.
Excedrin Migraine · TVC Spot
A national television commercial capturing the sudden, debilitating reality of a migraine — in the middle of an ordinary moment.
Excedrin Migraine · TVC Spot
Meeting migraine sufferers in their world — on the couch, mid-game, mid-life. Copy that connects product to culture.
A Three-Part Short Film Series
An intimate trilogy exploring Black womanhood, faith, and the search for identity. Written, directed, and produced by Lauryn Ashley Nicole King.
"A young 20-something NYC transplant trying to find God and himself in the chaos of living in New York."
As Executive Producer on this 2026 comedy series pilot, LANK managed all talent relationships, production schedules, timelines and deliverables — while securing funding through grants and external partnerships to bring the project to life.
Part One
The journey begins. Finding security in identity when the world offers none.
Part Two
Community, belonging, and the tension of being held by people who may not fully see you.
Part Three
The culmination. What does it mean to matter — to yourself, your community, your God?
Short Film
A short film by Lauryn Ashley Nicole King. Culture, movement, and the language of the streets told through a cinematic lens.
Click to watch ↗Short Film
A film about what we carry, what we give, and what we leave behind. Intimate storytelling rooted in human connection.
Click to watch ↗
Documentary
A documentary exploring place, memory, and what it means to belong — told through the lives of those who call the margins home.
Click to watch ↗Written, Directed & Produced by Lauryn Ashley Nicole King
About
Words have always been my happy place — where I connect the dots of life. Through personal narratives and documentary, I form stories that reflect my world and my upbringing, with the hope they'll connect with others. My ambition, positivity and desire to see projects through to completion are the defining factors behind my work.
By day, you'll find me ideating brand activations at Weber Shandwick New York — crafting campaigns that resonate with culture. By night, behind the lens.
4+
Original
Films
2×
Cannes
Entry
∞
Stories
to Tell
Stories that reflect my world, told so they connect with yours.
Equal parts creative strategist and on-the-ground filmmaker — I speak both languages fluently.
01
Original scripts, short films, and narrative long-form content — from concept to final draft. Experienced in developing stories rooted in Black culture, faith, identity, and community.
02
Sharp, culturally resonant copy for major brands. Campaign concepts, taglines, and creative briefs built for engagement and impact at the highest level of advertising competition.
03
From concept to camera — developing content that lives at the intersection of culture and platform. Built for Gen Z audiences and the social-first world of streaming and studio marketing.
Ready to create for
Case Studies
Strategy decks and creative presentations — the thinking behind the work, not just the final output.
Cannes Young Lions Entry
The full creative strategy deck behind the award-winning Cannes Young Lions 2025 entry. Inside: the brief, the insight, the concept, and the execution — from cultural tension to campaign idea.
More case studies coming soon — Vagina Privacy Network
Excedrin · Weber Shandwick · Holiday 2024
A nationally covered holiday experiential campaign for Excedrin. The activation launched limited-edition travel kits tailored to four traveler personas — Traveling with Kids, Passenger Prince(ss) Envy, Coming Home Cringe, and Airport Dad Dilemmas — with a sweepstakes that gave away 100 custom suitcases daily. The campaign was covered by MM+M, Campaign US, and PR Week, and was amplified across Excedrin's social channels.
76%
of Americans skip holiday travel due to headaches — the insight behind the campaign
100
custom suitcases given away daily via sweepstakes
4
traveler personas — Traveling with Kids, Passenger Prince(ss), Coming Home Cringe, Airport Dad
As Featured In
Social Launch
4 posts across
@Excedrin Instagram —
campaign launch & sweepstakes
MSI Reproductive Choices · Weber Shandwick · 2025
A Cannes Lions-entered campaign by Weber Shandwick for MSI Reproductive Choices — a bold, satirical piece of creative framed as a fictional "privacy network" protecting reproductive rights. LANK's contribution was as Voice Over talent, lending her voice to a campaign that went all the way to Cannes.
Role: Voice Over
Performed the VO narration for the campaign video — bringing the satirical script to life with tone, timing, and presence.
OREO Brand · Weber Shandwick · February 2026 · DUMBO, NYC
The finale of OREO and Marvel's iconic multi-chapter collaboration — brought to life as a live experiential event under the DUMBO Archway in Brooklyn. A villain takeover story, an exclusive first taste of the Stuf of Doom Cookie Packs, and a Marvel Comics artist signing — all anchored by LANK's copy and creative contributions.
Event Copywriting
Drafted all copy for event assets — influencer invites, digital flyers for Instagram Stories, and on-site signage throughout the DUMBO Archway activation.
Experiential Design
Helped conceive and design the villain-takeover truck — the centerpiece of the event — which was "overtaken" by Marvel's Stuf of Doom villains in full branded regalia.
Recognition
Get In Touch
Looking for a screenwriter to pen the next viral TikTok series? Need copy and creative activations that resonate with culture? Have a story you've always wanted to tell?